Valerie Loftus is a journalist who was born and bred in County Mayo, though she has since defected to the Big Smoke. A graduate of DCU’s BA in Journalism, you might have seen her work in Stellar magazine, the Irish Independent, or DailyEdge.ie. Her personal favourite part of Penneys is the beauty section, where you will probably find her spending wild amounts of money on makeup under the pretence of ‘getting the few bits’.